No one succeeds alone. Whether climbing the corporate ladder, starting a business, or pivoting careers, the strength of your professional network will make all the difference.
Yet, many people struggle to build and leverage networks effectively.
The good news?
Networking doesn’t have to feel forced or transactional—it can be an authentic and fulfilling way to grow personally and professionally.
Why strong networks matter
A robust professional network provides more than just connections; it offers opportunities, insights, and support. Here’s a few reasons networking is essential:
- Access to Opportunities – Many job openings and business deals aren’t publicly advertised. A strong network gives you inside access.
- The ability to help others – With a strong network you can connect people and help others achieve their goals more easily.
- Support and Encouragement – A good network offers emotional and career support, especially when navigating workplace challenges.
- Increased Visibility – Building relationships with decision-makers can put you on the radar for promotions and leadership roles.
How to build a strong network
- Shift Your Mindset About Networking
If networking feels awkward or inauthentic, reframe it as relationship-building rather than self-promotion. Approach it with curiosity—think of it as learning from others rather than just “getting ahead.”
- Start with Who You Know
Your network is likely bigger than you think. Think about it as three categories
- Personal networks – friends, family, ex-colleagues
- Operational networks – people who help you do your current role
- Strategic networks – individuals in your wider network and people who would be good to support future moves, eg professional associations
- Join Industry Groups and Communities
Professional groups and women’s leadership organisations offer structured networking opportunities. Consider:
- Attending industry conferences
- Joining LinkedIn groups
- Becoming a member of local or virtual networking communities
- Offer Value Before Asking for Help
Networking is a two-way street. Before seeking a favour, ask yourself, “How can I add value?” This could mean sharing an article, making an introduction, or offering insights from your expertise.
- Be Strategic with Social Media
LinkedIn, Twitter, and professional forums are powerful networking tools. Ways to stand out include:
- Posting thought-provoking content in your field
- Engaging with industry leaders’ posts
- Sending personalized connection requests with a note about shared interests
- Make Networking a Habit
Rather than only networking when you need something, integrate it into your routine. Set a goal to reach out to someone new every month or schedule a chat with someone in your network every few weeks.
- Follow Up and Nurture Relationships
A great conversation doesn’t mean much if there’s no follow-up. Send a quick thank-you message, share relevant articles, or check in periodically to maintain connections.
The Takeaway
Networking isn’t about collecting contacts—it’s about building meaningful relationships that support mutual success. The strongest networks are built over time through genuine engagement, not last-minute requests. Start where you are, be intentional, and watch how a strong network can transform your career and build your confidence.
0 Comments