Why do we feel like imposters – and how can we overcome it?

If so, you’re definitely not alone.

Imposter syndrome is a silent confidence killer, and it affects even the most senior and accomplished women in business. A 2019 study revealed that 49% of men reported dealing with imposter syndrome daily or regularly and 52% of women. Interestingly sectors like science, pharma, marketing, advertising and PR having higher prevalence rates. 

Why do we feel it?

Imposter syndrome stems from self-doubt and the unrealistic expectations we place on ourselves. Here are some common reasons why we experience it:

• Perfectionism – If you believe everything you do must be flawless, you’ll always feel like you’re falling short.
• Comparison – Seeing others excel can make you question your own abilities, especially if you only see their highlights and not their struggles.
• Lack of representation – If you don’t see people like you in leadership or your industry, you may feel like an outsider.
• Beliefs and values – The way we’ve been raised, taught, subtle messages received throughout our lives.
• New challenges – The more we push ourselves into new and uncomfortable situations, the more likely we are to feel unqualified.

How can we manage it?

While imposter syndrome can feel overwhelming, it is possible to manage it. Here’s some thoughts on how:

1. Recognising and naming it: Being aware is the starting place. When those self-doubting thoughts creep in, question them, label them for what they are: imposter syndrome, not reality. Remind yourself that these are feelings not facts.
2. Write a success journal: Write down achievements, positive feedback, and moments when you felt proud. Revisiting these notes can remind you of your abilities when doubt sets in. They’re also useful when you’re asking for promotions, or a pay rise!
3. Reframe your mindset: Instead of saying, “I don’t belong here,” shift your mindset to: “I belong” “I add value” “I am learning and growing in this space.” Embrace a growth mindset – awareness, what are you learning, how can I challenge my beliefs and turn this into a positive experience
4. Find a mentor or friend: Sharing your feelings with someone else can help put them into perspective. Most people—no matter how successful—have experienced imposter syndrome at some point.
5. Support Other Women Encourage and uplift other women in your workplace or industry. When we see others succeed and acknowledge their struggles, it reinforces that we’re all figuring it out as we go.

Imposter syndrome is a common feeling. It doesn’t mean you’re not capable—it means you care. The key is not to let it hold you back. Next time you feel like an imposter, remind yourself.  ‘I earned a place at the table’.

Now own it.